:wav:
The new THINK! motorcycles strategy is pretty good IMO. Have you seen the new advert yet?
The national campaign divides into two strands of communications by getting:
- Car drivers to notice motorcyclists on the road by thinking more about the person riding the motorcycle.
- Motorcyclists to take steps to manage and reduce their own personal risk.
I really think the AD is excellent and I do think that car drivers sometimes forget that Bikers are real living people inside a leather cocooon. I cant seem to find a You Tube video link yet but the ad talks about the people riding and they have this song in the back ground 'If you got to know me, I think that you would like me very much'
